We are very excited to announce the latest news and happenings in Pictureworks from our various offices around the world. This is also the place to read about the latest in photo imaging technologies and how they can help your business grow and increase your revenue streams through creative, unique business and technology models. We make our technology work for you.
News Highlights
PW Insights: Why Human Connection Still Defines AI-Powered Guest Experiences
AI is transforming the attractions industry. Personalised experiences, automated photo capture, facial recognition, intelligent guest engagement — technology is...
Pictureworks Showcases the Future of AI-Powered Guest Experiences at IAAPA Expo Asia 2026
Pictureworks concluded a successful participation at IAAPA Expo Asia 2026, connecting with attraction operators, theme parks, museums, observation decks...
Prawn Cheng Returns to Pictureworks as Group CEO to Lead the Next Era of AI-Powered Guest Experiences
Having played a pivotal role in Pictureworks' growth across Asia, seasoned executive Prawn Cheng returns to lead the company into its next phase of innovation...
Why Your Next Theme Park Visit Will Be a Movie, Not a Trip
When we think of visiting a theme park, most of us picture thrilling rides, colorful souvenirs, and the occasional photo snapped on a roller coaster. But the future of theme...
Stories in Imaging: Recreating Brand Relevance Through Technology and Human Connection
In a marketplace defined by speed, choice, and constant change, brands today face a crucial question: how do you stay relevant when the world never stops moving?
From Still to Story: How AI MotionSnap Redefines Guest Memories in Tourism
In today's tourism industry, where every guest seeks a unique and personalized experience, technology plays a transformative role in redefining how memories...
Pictureworks Wins Silver at MOB-EX Awards 2025 for Best Original Content
Singapore, September 2025 — Pictureworks, a leader in digital imaging solutions for attractions and theme parks, proudly announces its achievement at the...
Pictureworks Unveils Groundbreaking AI Imaging Technologies at IAAPA Expo Asia 2025
From July 10–12, Pictureworks proudly took part in IAAPA Expo Asia 2025 in Shanghai — one of the region's largest and most influential gatherings for the attractions...
Capturing the Future: How Pictureworks' AI Auto Capture is Redefining Photography
Photography has always been an essential part of preserving memories, but capturing moments in fast-paced, dynamic environments can often be challenging...
Sharon Tse Wins Executive of the Year (Technology) at Hong Kong Business Management Excellence Awards
Pictureworks is proud to announce that our Group CEO, Sharon Tse, has been honored with the Executive of the Year (Technology) award at the prestigious...
Pictureworks announces its latest expansion into the United States at Meow Wolf Denver
Pictureworks is proud to announce its latest expansion into the United States with the launch of its innovative imaging solutions at Meow Wolf Denver...
Pictureworks Enhances Customer Journey with Facial Recognition Technology at Snow City Singapore
Pictureworks, a global leader in digital imaging solutions, is proud to showcase the transformative impact of its facial recognition technology at Snow City Singapore...
Pictureworks Pioneers Innovative Green Screen Video Experience at Hong Kong's Ngong Ping 360
Pictureworks, a leader in digital imaging solutions for attractions and theme parks, is proud to introduce an innovative Green Screen Video Experience at...
Pictureworks Partners with Hong Kong's Ngong Ping 360 to deliver innovative new guest experiences
We are excited to partner with Ngong Ping 360 (NP360), home to Asia's longest bi-cable ropeway, to deliver digital imaging experiences that make each visitor's journey...
Pictureworks Harnesses AI Innovations to Drive Global Expansion and New Business Ventures
Singapore, 21 August 2024 – Pictureworks, a global leader in digital imaging solutions for theme parks, attractions, and the tourism industry, is leveraging the power of...
Conclusion of IAAPA Expo Asia 2024: A Spectacular Showcase of Innovation and Inspiration
The IAAPA Expo Asia 2024 has come to a successful conclusion, leaving behind a trail of excitement and innovation. This year's expo was a resounding success...
Pictureworks Redefines Photography Experience at Studio City Macau with Innovative Green Screen AI Chroma Key Technology
MACAU - April 27, 2024 - Pictureworks is proud to announce a groundbreaking partnership with Studio City in Macau, offering visitors an unparalleled journey into...
Pictureworks supports Jujutsu Kaisen Exhibition in Hong Kong with PictureAir™ system
We are thrilled to announce that Pictureworks has been entrusted with the responsibility of providing its acclaimed PictureAir™ system at the much-anticipated Jujutsu...
Pictureworks Pens Agreement with Hong Kong Observation Wheel and AIA Vitality Park to orchestrate Photography Imaging Solutions
HONG KONG, 4 January , 2024 – Pictureworks, a leading provider of innovative photography imaging solutions, is thrilled to announce a groundbreaking partnership...
Pictureworks and Jewel Changi Airport at Canopy Park Announce Exciting Partnership with the launch of AI Chromakey Technology
SINGAPORE, December 18, 2023 – a leading innovator in photography technology, is delighted to announce its strategic partnership with Jewel Changi Airport (Jewel)...
Pictureworks Appoints Sharon Tse as Group Chief Executive Officer
SINGAPORE, October 13, 2023 – Pictureworks, a leader in digital imaging solutions for theme parks, attractions, and the tourism industry, is pleased to announce...
Pictureworks Spearheads Operational Expertise for Disney's 100 Years of Wonder Anniversary Event at The Venetian Macau
MACAU, September 15, 2023 – Pictureworks has been entrusted with the pivotal role of providing operational and technical expertise behind Disney's grand...
Pictureworks Joins Forces with The Conjuring Universe Tour as Photo Imaging Partner for an Immersive Horror Experience
KUALA LUMPUR, August 23, 2023 – Pictureworks is excited to unveil an exciting collaboration as the photo imaging partner for The Conjuring Universe Tour...
Pictureworks Teams Up with Fotomax to Celebrate Disney's 100 Years of Wonder Anniversary Event in Hong Kong's Harbour City
HONG KONG, July 14, 2023 – Pictureworks, a prominent leader in photo imaging solutions, is excited to present its partnership with Fotomax for the commemoration...
Pictureworks Collaborates with Neon Global to Provide Photo Imaging Solutions for Avatar: The Experience
SINGAPORE, October 28, 2022 – Pictureworks, a leading photo imaging solutions company, is thrilled to announce a year-long collaboration with Neon Global...